As press officers we always look for new ways, tactics and ideas to catch the attention of journalists, bloggers or opinion leaders. Advertisers sometimes try very hard and they have access to significant budgets for teasers, events, entertainment and unusual activities. Consider, for example the  recent Duracell PR operation. To celebrate its 35 years, Duracell locked up 35 internet users over 35 hours in order to test their durability.

Does the future allow journalists to work for only one media?

As the media landscape is changing regarding (Internet, emerging digital channels…), journalists need to exploit their skills in several ways.

The Austrian Development Agency appointed Trimedia Austria to project manag e the OEZA (Austrian Development Cooperation) Tour, an interactive exhibition based around an extensive education programme that offers workshops and educational materials on the issue of development aids for children and teachers.

Trimedia Austria was appointed by Kraft Foods Austria to re-launch Suchard’s Finessa and Papillon chocolate products.